Tuesday, 31 March 2009

Lebara Mobile eyes ethnic market outside London – UK

Lebara Mobile, a low-cost ethnic market MVNO, is expanding its reach to grab a share of the market outside London. Lebara Mobile is now planning to develop outlets and reach resellers in ethnic areas of the North-West and the Midlands (covering Manchester, Leeds, Birmingham and Newcastle). Lebara Mobile has already developed a distribution network of 5,000 outlets (primarily small independent stores) in areas with a high proportion of immigrants and second generation immigrants to the UK.

Lebara Mobile, by offering cheap international calls and targeting the migrant population in the UK, attracted around 60,000 customers to its network within their first year of its operation.