Monday, 30 March 2009

Carphone Warehouse selects Mi-Pay for Talkmobile MVNO – UK

Carphone Warehouse, a leading independent mobile phone retailer, has selected Mi-Pay, a leading mobile payments provider, to offer mobile and online top-up services for its latest MVNO brand, Talkmobile.

According to Carphone Warehouse, Mi-Pay, through its top-up offerings, has been playing a pivotal role in enhancing the subscriber base for the company, registering an 88% improvement on customer lifetime value. The top-up provider allows subscribers to manage and top-up their accounts directly from their handsets, online and through a web interface.

Commenting on the occasion, Scott Stewart, Director of Operations and Customer Loyalty, said: "Mi-Pay has proven its ability to deliver market leading, innovative top-up and direct channel services that add direct value to our bottom line. Transforming top-up from a service requirement into a unique loyalty building tool; it has lowered cost of delivery by 30%; boosted average top-up values by 12%; and improved customer retention by 20%, over traditional top-up methods. This can add up to an extra GBP 200 (USD 286.37) of customer lifetime value to a mobile operator or MVNO brand."

Norman Frankel, Chief Executive officer of Mi-Pay, said: "We are delighted to prove that our top-up solutions are, once again, delivering real added value to our customers; particularly in the current economic climate. Carphone Warehouse's decision to work with Mi-Pay on Talkmobile, its flagship MVNO brand, is testament to the trust they have in our innovative, secure and reliable service - and its revenue generating ability."