Thursday, 26 February 2009

Virgin Mobile India looks to increase Bengal market share - India

Virgin Mobile India is eyeing up a potential increase in revenue from the Bengal region from the current 10% of its total revenue it collects from the area.

“We are expanding our reach in West Bengal as we expect almost 14 per cent of our revenues to come from West Bengal.” said M A Madhusudan, Chief Executive of Virgin Mobile. He continued: “We currently have 4-5 handsets in the market that are priced between Rs 1,499 and Rs 4,000. While we are concentrating on more value-added-services (VAS), the new handsets that we would launch would be priced higher to support the VAS.”

Prasad Narasimhan, Chief Marketing Officer of Virgin Mobile, commented: “Our focus areas will continue to be on VAS for differentiation. Around 14 per cent of our revenues come from VAS currently, which also includes SMSes ... We are currently talking to content providers for offering video and audio content on our mobiles. We are looking to partner with social networking sites and also Bollywood content providers for more VAS.”