Wednesday, 11 February 2009

TracFone Wireless targets low income New Yorkers for affordable services – USA

TracFone Wireless, the largest MVNO in the United States with over 10 million subscribers, will offer 1.5 million low income households in New York a chance to get a mobile phone utilising their pre-paid SafeLink Wireless service.

SafeLink Wireless is a US government supported service which enables qualifying households to receive a free mobile, access to emergency services and free airtime (68 minutes a month) for one year. If all of the free airtime provided is used up then customers can purchase pre-paid cards to bolster their minute allowance. This latest initiative comes on the tail of TracFone’s similar offering last September, where 1.2 million households in Florida became eligible for the SafeLink Wireless service.

Jose Fuentes, Director of Government Relations for TracFone, said: “More than 1.5 million households in New York qualify for the Lifeline services – offering these participants the opportunity to have the same access and privileges many individuals take for granted when it comes to using cell phones. The SafeLink Wireless service is truly unique because we are providing a service that no other company has made available before – a free cell phone and free monthly minutes to qualifying low income families.”