Tuesday, 3 February 2009

Tesco Mobile going for market share in the pre-pay market – UK

Brand Republic have detailed a new marketing campaign deployed by ‘The Red Brick Road’ marketing agency, for Tesco Mobile. The campaign sees the firm return to promoting its pre-pay brand after spending much of the past year pushing the new branding for its post-pay offering.

The campaign is due to start this week and offers subscribers bonus airtime and re-emphasises the offerings cheap but cheerful nature, value for money in tough times.