Wednesday, 4 February 2009

TalkTalk Mobile missing the mobile broadband bubble – UK have published new research stating that TalkTalk and Sky are missing a huge opportunity in the mobile broadband market. Sky are yet to make any offer in the mobile sector but do offer a fixed line service via BT. The research claims that the two companies are missing out on monthly revenues of GBP 36 million (USD 28 million).

Jessica McArdle, Marketing Manager for the site said: “They are allowing companies like 3, T-Mobile and Vodafone, who dominate the area, to steal market share and are even losing out to more recent entrants to the market such as Virgin Media and O2. This is because by not offering a mobile broadband deal they are effectively forcing existing and potential new customers to go elsewhere.”