Friday, 13 February 2009

ROK launches suite of services for MVNOs – UK

ROK Entertainment Group has launched a suite of products for MVNOs in order to compete with the mainstream MNOs. The package includes various revenue-generating services, such as low-cost mobile calling and SMS technologies, ROK TV, Push Inbox mobile email, FreeBe TV, ROK Comics, News on Demand and Fonepark Mobile Content.

Commenting on the new launch, Jonathan Kendrick, Chairman and Chief Executive Officer of ROK, said: “Until now, most MVNOs have been competing for customers through the only means they have – that of price-dumping their voice and text service offerings. However, with Operator hosts doing likewise, the margins for most MVNOs have been steadily eroding and are, in many instances, unsustainable. Our aim is to level the playing field for MVNOs through offering them a one-stop-shop of relevant and appropriate revenue-generating services designed to raise ARPU, reduce customer churn and enable our partner MVNO’s to pro-actively poach customers from rival network operators.”