Thursday, 5 February 2009

Rob Gaskin resigns from Lebara Mobile – UK

According to Mobile Today, Rob Gaskin had stepped down from Lebara Mobile, owing to a clash of ideas and personality with the owners of the company. Rob was acting as the Country Manager for Lebara Mobile UK. It is understood that Gaskin was pushing the company to enter the post-pay market and to launch handsets bundled with pre-pay offers.

Lebara Mobile had seen rapid growth under the leadership of Gaskin with the establishment of a distribution network of around 5,000 outlets (including small stores in areas with large numbers of ethnic minorities).

Commenting on the success of Lebara Mobile, Rob Gaskin said: “The objectives I set out for Lebara have been exceeded. We are one of the most successful MVNOs that has launched in the UK. No replacement has been appointed as yet, but there are plans to take Lebara beyond London and the south-east, and into areas such as Leeds, Manchester and Newcastle.”

Commenting on the decision of Gaskin, Jon Fawcett, Head of Group Marketing at Lebara, said: “Rob Gaskin has made a good contribution to the outstanding success of Lebara Mobile. He now feels the time is right to pursue other opportunities, and we wish him well for the future.”