Sunday, 15 February 2009

PLDT banks on MVNO service for higher revenues – Philippines

According to Alfredo Panlilio, President of PLDT Global Corp., the company is expected to generate 50% higher revenues in 2009 than it did in 2008. The expected revenues will come from higher remittances and the patronage of MVNO services by Overseas Filipino Workers (OFWs) in Hong Kong, Singapore and Italy. PLDT Global Corporation is a wholly owned subsidiary of PLDT, the leading telecom operator in The Philippines.

PLDT launched its MVNO service in Hong Kong and Singapore in 2004 as “1528 Smart” (in partnership with Hong Kong CSL Ltd.) and “Smart Pinoy” (in partnership with Mobile One), respectively. PLDT started MVNO service in Italy in 2008, which has the highest concentration of OFWs (approximately 200,000) in Europe. Commenting on the company’s operations,

Alfredo commented: “With Italy, we are now looking at about USD 60 million in revenues for PLDT Global this year. This is compared to the USD 40 million revenues we incurred last year.”