Monday, 23 February 2009

Luxury phone maker Vertu opens 1st store - Japan

Vertu, the discerning luxury phone brand, has unveiled its first ever Japanese store in the exclusive Ginza district of Tokyo. The new store will see Vertu sell its high end, hand-crafted mobile phones, which often include materials such as gold, sapphire and rubies in their construction, at a cost of up to ¥6 million (64,400 USD).

Vertu will begin offering services as an MVNO in the fast-paced Japanese mobile market, partnering with NTT DoCoMo for use of its network, under the name Vertu Club. This foray in to the Japanese MVNO market will allow Vertu to offer bespoke services to its customers, such as Vertu Concierge, which provides a round the clock service to advise its customers about travel, entertainment, restaurants and events for example.