Friday, 27 February 2009

Lebara Mobile signs distribution agreement with Martin McColl - UK

Lebara Mobile, a UK-based ethnic market MVNO, has partnered with Martin McColl to sell Lebara Mobile airtime and SIM cards through its 1,250 stores across the UK. Under the terms of the agreement, Martin McColl will exclusively sell the SIM cards for the first 12 months.

The alliance enables Lebara Mobile’s 600,000 customers to purchase SIM cards and airtime from Martin McColl newsagents or convenience stores, as well as at over 95,000 other retail outlets throughout the UK. Lebara Mobile will benefit from Martin McColl's expanding customer base across the country.

Commenting on the development, Jon Fawcett, Head of Group Marketing for Lebara Mobile, said: "We are very excited about our new relationship with Martin McColl's. We have consistently said that getting the right distribution strategy is vital to MVNO success and it is exclusive relationships such as this that will underpin our continued success. We are committed to developing relationships with key national retailers and to maximize the potential they represent for both us and our retail partners moving forward."

Paul Taylor, General Manager Marketing of Martin McColl, added: "The partnership we have formed with Lebara Mobile enables us to expand our mobile service offering and grow the international calling category within the Martin McColl store network. We look forward to helping our customers across the UK to minimize their bills by taking advantage of Lebara Mobile's low-cost, high quality mobile services."