Friday, 13 February 2009

KPN uses recession to push MVNOs – Spain

Dutch telecommunications firm KPN are attempting to use the recession to push and expand its two Spanish based MVNOs, Simyo and Blau, by using their low-cost credentials to attract new customers during difficult financial times.

"The crisis is helping," said KPN's Chief Operations Officer for Spain, Miguel Angel Suarez, "Sales have been accelerating throughout the year."

Miguel Angel Suarez also estimates that there could be a potential MVNO market share of 10 percent, in line with many other European countries, which would equate to around a possible 4 million customers up for grabs in the Spanish market. MVNOs currently account for 900,000 subscribers or 1.8% of the market. Simyo makes up 150,000 of the 900,000 subscriber total, after launching over 13 months ago.