Thursday, 26 February 2009

ERG Petroli partners with Vodafone to launch MVNO service - Italy

ERG, a leading oil and energy company in Italy, has formed an alliance with Vodafone to launch its MVNO service. ERG Petroli, a subsidiary of ERG, will provide MVNO services at its petrol stations under the brand name ERG Mobile by using Vodafone’s network capacity. Under the terms of the agreement, ERG will handle full customer relationship and pricing, while Vodafone will provide a platform for the integration of systems of both companies.

ERG Mobile will offer voice, SMS, roaming and data services. The mobile service will be integrated with the existing loyalty programs of ERG, allowing users to accumulate benefits with top-ups.