Friday, 23 January 2009

Virgin Mobile UK organises Voscars ceremony – UK

In the first-ever Voscars ceremony held at the Curzon Cinema in Mayfair, a spoof rap song created by writers and members of Saturday Night Live was voted as the overall favourite viral video by London Bloggers. The winning video featuring Justin Timberlake, Molly Simms and Jamie Lynn Sigler is available on YouTube. The event, organized by Virgin Mobile, brought together the UK’s thirty top bloggers, social media commentators and journalists.

Commenting on the ceremony, Simon Dornan, Head of PR at Virgin Mobile, said: “Online marketing campaigns aren't just an afterthought any more; they have become as important as any TV advert or price promotion. We created the Voscars panel to showcase their success and allow the online community to vote for the best. Our congratulations go to everyone involved in the winning video and to all those in the top 30. They were all incredibly creative examples of online marketing and I know it wasn't easy for the group to pick a winner."