Tuesday, 27 January 2009

VERTU plans ‘Club VERTU’ launch – Japan

VERTU, the luxury mobile phone brand owned by Nokia, is planning to launch an exclusive club in Japan which will allow its subscribers exclusive access to various mobile services such as ‘Club VERTU’, which includes a special members-only concierge. Nokia Siemens Networks will be used for the roll out of the hosted MVNO solution.

Commenting on the proposed launch, Tagore Ramoutar, Director of Business Development for Japan & Korea at VERTU, said: “Meeting the needs of customers in this segment requires a specialised approach. VERTU users the world over are discerning individuals who are willing to pay a premium for the right experience. Our success relies on delivering a world class experience that is unmatched. Our greatest priority therefore is providing our customers with new and innovative services, and we will focus our energies on this.”

The partnership with Nokia Siemens Networks will enable VERTU to introduce value-added services without investing in their own software, equipment, people and skills. The company will also benefit from flexible services, manageable business risk and tariffs apart from focusing on sales and marketing rather than telecom operations. In addition, customers will also receive faster, reliable and high quality services. Nokia Siemens Networks hosts MVNO service for VERTU in Japan from its hosting centre in Singapore, capable of serving customers throughout the Asia Pacific region.