The MVNO market now numbers over 600 operations. Their proliferation is widespread throughout Europe, North America and many Asian countries and more recently the sector has seen launches in the Middle East. The sector contains headline grabbing operations with activities in multiple markets through to small players with revenue positive operations based upon incredibly niche markets. As a sector the MVNO market is incredibly active with launches, buy outs and failures.
Thursday, 29 January 2009
TrendCall launches ‘FreeRider’ plan – The Netherlands
Dutch MVNO TrendCall is majoring on the financial crisis by launching a new plan called ‘FreeRider’. The service is aimed at subscribers who receive more calls than what they make. The offer means that for every 2 minutes of received calls the subscribers receives 1 minute of call credit. The service applies to voice, SMS and GPRS usage. The service works by the subscriber receiving a credit of EUR 0.07 per minute for in bound calls which is then set against the outgoing costs.
