Friday, 30 January 2009

Samart I-Mobile changes MVNO strategy – Thailand

Samart I-Mobile, a provider of communication and electronic equipment in Thailand, has changed its MVNO strategy by deciding to target provincial markets instead of overseas markets. The company will possibly invest THB 1 billion (USD 28.89 million) for the same. Earlier, I-Mobile had planned to provide MVNO service in those countries where its strategic partner Telekom Malaysia offers mobile services.

According to Thananan Vilailuck, President of Samart I-Mobile, the renewed strategy will help the company in creating a new domestic fixed-revenue stream along with strengthening sales of their Bug (mobile content) services. He added that I-Mobile will provide a cheap mobile tariff plan, bundled with its content service, to target customers in the provincial markets.

Samart I-Mobile plans to negotiate with local operators such as AIS, DTAC and True Move for the purchase of mobile airtime and phone numbers. I-Mobile is expected to launch its service by the end of 2009. I-Mobile aims to sell five million handsets generating THB 12.5 billion (USD 361.90 million) in revenues this year. The company also plans to expand into other geographies such as South America, the Middle East and Western European markets in 2009, with a regional office in Dubai.