Friday, 23 January 2009

Lycamobile selects M2M to handle its media account – UK

Lycamobile, an ethnic market MVNO, has appointed M2M, one of the fastest growing media agencies in the UK, to handle its UK planning and buying account worth GBP 6 million (USD 8.32 million). M2M are tasked to attract more than one million British customers by September 2009.

Lycamobile will also launch an outdoor campaign, to be handled by Ogilvy, including ads on buses and on the London Underground. The company has around two million subscribers in Europe with their Pay As You Go SIM card service active in seven markets including the Netherlands, Belgium, Norway, Sweden, Denmark and Switzerland.