Friday, 16 January 2009

Lebara Mobile partners with Superdrug for airtime sale – UK

Lebara Mobile has entered into a distribution agreement with Superdrug. Under the terms of the agreement, Superdrug will sell Lebara Mobile’s airtime from its 915 stores spread across England, Scotland, Wales and Northern Ireland with immediate effect.

Commenting on the agreement, Jon Fawcett, Head of Group Marketing for Lebara Mobile, said: “In addition to the existing retail relationships that Lebara Mobile has already secured throughout the UK, this new partnership with Superdrug presents an exceptionally exciting opportunity. This announcement further underlines our goal to make our service as easy and convenient as possible for consumers to access and use. And, our commitment to long-term partnerships with national retailers is just another example of how we’re maintaining our leadership position.”