Friday, 9 January 2009

KPN To launch Simyo brand in France – France

KPN has announced plans to launch it’s ‘no-frills’ MVNO brand “Simyo” in France on January 11, 2009. Earlier, in September 2008, the company had announced that it had entered into an MVNO partnership with Bouygues Telecom in France.

Simyo, the latest entrant in the French mobile market (consisting of 27 MVNOs / resellers and 3 MNOs), is already present in Germany, Belgium, Spain and the Netherlands, mainly as a branded operation running on KPN’s own networks.

KPN states that the new launch is “part of KPN’s strategy to deploy different brands in different markets in Europe and follows the launch of our MVNO in Spain in January last year”. The plan is to use Simyo to further introduce new brands in France running via Simyo and owned by Simyo and also through partnerships.

KPN, via the pay-as-you-go Simyo brand, will charge EUR 0.19 (USD 0.26) per minute for call to all fixed and mobile networks 24-hour a day, which is below the average of EUR 0.32 (USD 0.44) per minute in France.

Simyo was originally launched in Germany in 2005 by E-Plus, a subsidiary of KPN, as a method of enticing business from subscribers who were fed up and confused by the quantity and complexity of offers available to them.