Wednesday, 28 January 2009

Kajeet gets new CMO – USA

Mark Pilipczuk has become the new Chief Marketing Officer of Kajeet. The MVNO targets parents with the offer of a safe and parent friendly handset for children.

As his first announcement as CMO, Pilipczuk said: "Kajeet's customers are busy moms who prefer to shop online as it helps them save time and money. Online channels are the most effective way to make sure these moms are aware of Kajeet. Our no-contract pricing, free unlimited Parental Controls, GPS phone locator, and award-winning service are customer benefits that are very attractive to moms and families. Our online business model gives us the flexibility to continually test the marketing mix to give our customers exactly the mix of services that best fit their families' needs."