Thursday, 29 January 2009

Elephant Talk inks deal with YOUPINIE – Netherlands

YOUPINIE BV has entered into a Heads of Agreement contract with Elephant Talk Communications, a provider of mobile value-added services, for the launch of its MVNO services in the Netherlands. The company is expected to launch its services Q209.

YOUPINIE will involve its members in surveys and other feedback solutions, thereby becoming an interactive MVNO. YOUPINIE will collect and process the information of its members with their permission and will provide relevant marketing feedback to its clients. Additionally, YOUPINIE reports will also be accessible to selected news, media and government organisations for their own purposes. In return, YOUPINIE members will receive a share of the revenues as compensation for the use of their information.

Commenting on the agreement, Martin Zuubier, Chief Technology Officer of Elephant Talk Communications, said: “We are very pleased that YOUPINIE selected our state-of-the-art MVNE Platform to achieve their marketing and communication goals. We believe that Elephant Talk is the best platform available to combine communications technology with the required marketing information analysis engine. Our inventory capabilities will give YOUPINIE the direct throughput required to act as an interactive panel with the ability to communicate anytime, anywhere with its members.”

Commenting on the agreement, Chief Executive Officer of YOUPINIE, added: “Our partnership with Elephant Talk will give us the ability to expand our activities and develop a strong position in the markets where we operate. We are looking forward to launching a full range of innovative services for our clients and prospective clients utilizing the vast possibilities of a mobile network."

With Blyk also planning to launch in the Dutch market both companies could see tough times in 2009 by competing head on.