Tuesday, 27 January 2009

Cyfrowy Polsat frames strategy for 2009 – Poland

Cyfrowy Polsat, a leading DTH operator in Poland, which ended 2008 with 2.73 million subscribers, has outlined its strategy for 2009. According to Wirtualne Media, Dominik Libicki, President of Cyfrowy Polsat, has stated that the company is expected to introduce more HD channels and further focus on MVNO operations launched in September 2008.

The company also plans to launch its Internet service and is currently finalising the technology (satellite, BSA and CDMA) for the service.

2008 was certainly the year for MVNO launches in Poland. At least 6 operations were launched and 1 has already launched this year, namely Tu Biedronka. 6 other companies also look to be interested in launching MVNOs this year but with several of these within the financial services sector they may decide that budget is not available.