Thursday, 15 January 2009

Boost Mobile set to introduce new mobile plan – USA

On January 22, 2009, Boost Mobile, a US-based prepaid wireless MVNO and a subsidiary of Sprint Nextel, will introduce a new mobile plan that will include unlimited national calling, text messaging, mobile Internet and push to talk services, all for USD 50 per month. Boost also announced that the plan will not contain any hidden charges or activation fees. The company will also pay for taxes, irrespective of destination, on behalf of its subscribers.

Their aims is to differentiate themselves from other similar operators, such as MetroPCS and Cricket by introducing the new scheme. Commenting on the new launch, Matt Carter, President of Boost Mobile, said: “Wireless consumers know there’s a lot of wrong out there – activation fees, overage charges and extra costs for services like voicemail and roaming. Unlike some other prepaid services, our new flat-rate plan will not include any of these charges; what you see is what you get”. A peace of mind service then for subscribers wallets.

Boost’s plan is much cheaper than those offered by Verizon Wireless and AT&T as both of them offer unlimited voice services at USD 99 per month. This could be Sprint’s way of encouraging churn to their MVNO.