Tuesday, 20 January 2009

Biedronka launches MVNO service – Poland

According to the Polish website www.di.com.pl, Biedronka, a supermarket chain owned by Portuguese group Jeronimo Martins, has launched its MVNO operations in Poland. The company will provide the service under the brand “Tu Biedronka”, and will utilise the network infrastructure of Polska Telefonia Cyfrowa (PTC) for its MVNO operations.

Carrefour, the leading French retail chain, has been providing MVNO services in the country under the brand “Mova” and has reportedly signed more than 30,000 subscribers since the launch of its service in April 2008. Carrefour aims to increase the figure to 100,000 in the current year.

According to the figures provided by di.com, there were 10 MVNO operators in Poland at the end of 3Q 2008, with around 165,000 active users. Our own research for the MVNO Directory 2009 has found 14 operations currently active within Poland and also found 7 other companies which are in various stages of planning mobile activities. MNI Telecom are also acting as an MVNE facilitating the launch of white label MVNOs.