Wednesday, 28 January 2009

ASDA registers huge demand for SIM packs after price cut – UK

ASDA Mobile, an MVNO on the Vodafone network in the UK, has registered a ten-fold increase in the sales of its SIM-only prepaid packs after a fall in the prices of its MVNO service. According to Craig Thirkell, Buying Manager at ASDA Mobile, sales figure of the company’s SIM packs in November were almost 45,000.

ASDA launched its service June 2007 and competes with supermarket Tesco directly in terms of the retail based supermarket MVNO market, with the latter having launched in over 5 years ago in partnership with o2 UK.