Friday, 12 December 2008

Blyk launches new youth-targeted research service – UK

Blyk, an ad-funded MVNO targeted at 16-24 year-olds, has announced the launch of a youth research service via SMS for marketers. The service invites members via an SMS to answer survey questions on their mobile phones within a WAP environment. The service will enable advertisers to ask specific survey questions, receive direct feedback from Blyk members through fortnightly focus groups and pre-test concepts with youth opinion-formers.

Commenting on the new service, Shaun Gregory, UK Chief Executive Officer of Blyk, said: “This exciting addition to Blyk's product portfolio comes as a reaction to the demand in the current market and enhances the Blyk proposition for brands and advertisers. At Blyk, we are building on what we have already learned from tapping into the views and opinions of our members -- we have now opened the doors for other brands to do the same."

Virgin Mobile introduces a very special service – UK

According to Telecoms.com, Virgin Mobile has introduced a very special service for its customers. The service enables them to send a text message into space for their loved ones, via their mobile phones. For this service, the company has tied up with SentForever.com, a company formed in 2008 and solely involved in eternal communication. SentForever.com will be responsible for the entire business of converting message into radio waves and then finally transmitting them into space. The sender and the recipient of the message will also receive an individual tracking number to check how far the message has travelled.

Thursday, 11 December 2008

Japan Communications partners with i-mate for mobile launch – Japan

i-mate, the Windows Mobile handset manufacturer, has received certification from Japan Approvals Institute for Telecommunications Equipment (JATE)/Telecom Engineering Center (TELEC) for the i-mate Ultimate 8502 Smartphone. This certification clears the way for its launch in the Japanese market. Japan Communications (JCI), a leading wireless data communications MVNO, will be the first company to offer the device and will focus on sales activities in the Japanese enterprise market. Commenting on the development, Naohisa Fukuda, Chief Marketing Officer at JCI, said: “We are pleased to offer i-mate unencumbered, SIM-lock free access to a Japanese wireless carrier network. We look forward to a long and fruitful relationship with i-mate and to facilitating the market entry of many more of their devices.”

Jim Morrison, Founder and Chief Executive Officer of i-mate, said: “I’m proud to be able to work with JCI to offer i-mate Ultimate 8502 to customers in Japan. As one of the world’s most advanced mobiles, the Ultimate 8502 is fast and fully connected, and well placed to leverage Japan’s advanced networks. This makes it ideal for those wanting a powerful touch screen mobile with extra smarts.”

The customers of i-mate’s devices will also be offered free and exclusive access to i-mate’s i-Q suite of solutions such as allowing customers to lock, wipe and alarm their device in case it is lost or stolen.

Wednesday, 10 December 2008

Nokia’s MVNO service with NTT DoCoMo named ‘Vertu Club’ – Japan

The MVNO agreement announced earlier between Nokia and NTT DoCoMo will actually be signed between NTT DoCoMo and Vertu, Nokia’s luxury handset division. The new MVNO will be called Vertu Club, with services available on a premium membership basis. In this regard, the first Japanese Vertu store, called Ginza Flagship Store, will become operational in Tokyo from February 19, 2009. However, the services of Vertu Club will become available to customers from the second quarter of 2009. In the meantime, customers can purchase unlocked handsets such as Vertu Ascent Ti, Vertu Ascent Ti Ferrari and Vertu Signature from the Ginza Flagship Store.

O2 Wireless launches new online only offer – USA

O2 Wireless, an MVNO offered by Locus Telecommunications in the US, has introduced a new ‘online only offer’ for its customers. This limited period offer will provide customers with a brand new Alcatel 206 euro-style phone, 50 minutes of free talk time (upon activation) and a free USD 10 recharge card for USD 19.99. The service will be available to customers without contracts.