Friday, 26 December 2008

UniverCell mulls handset and MVNO launch – India

UniverCell Telecommunications India Private Limited, a Chennai-based company owning the UniverCell multi-brand mobile phone retail chain, plans to launch its own mobile phone brand in India within a year. According to Satish Babu, Managing Director of UniverCell, the company will target low-end handsets (below INR 3,000 (USD 60.82)) as these phones account for more than 60% of the total mobile market.

Initially, the company will import handsets from China. However, the company may set up its own manufacturing facility at a later stage.

The company is planning to launch its MVNO service in the future and plans to bring its initial public offer by 2010-11 to fund its expansion plans. UniverCell seeks to expand its Indian operations by increasing its outlets from the current 200 to 1,000. The company has entered into agreements with Spencers and Music World outlets, and is in talks with other retailers for setting up around 300 shop-in-shops within the next three months.

For the fiscal year 2007-08, the company registered total revenues of INR 350 crore (USD 70.96 million) and aims to achieve INR 500 crore (USD 101.38 million) for the current fiscal year. UniverCell plans to increase their retail mobile market share from 20% to 40%.