Tuesday, 16 December 2008

Lebara crosses 600,000 customer mark – UK

Lebara Mobile, an ethnic market MVNO, has reached 600,000 prepay customers in the UK, after just 12 months since its launch. According to Lebara Mobile, the ethnic market for international calling is estimated at five million customers and the company has already captured 12% of the ‘addressable market’.

Commenting on the achievement, Yoganathan Ratheesan, Chief Executive Officer of Lebara Group, said: “Reaching the landmark of 600,000 customers so soon in our UK trading history is testament to the hard work and focus of our UK Mobile team. But to us, the most important thing is to have the right quality of relationship with our customers, so that they get the most out of our compelling proposition both now and in the future. We really believe that in the market today, Lebara Mobile offers the ideal mix of convenience; quality networks; great customer service and simple and honest rates with no hidden charges or strings attached. With our success in the UK in 2008 to build on we’re certain 2009 will be another very exciting year for Lebara Mobile."

Lebara Mobile first started operations with a low-cost MVNO for international calls in The Netherlands, in 2004. Since then the company has launched operations in other countries such as Norway, Denmark, Spain, Switzerland and the UK.