Friday, 12 December 2008

Blyk launches new youth-targeted research service – UK

Blyk, an ad-funded MVNO targeted at 16-24 year-olds, has announced the launch of a youth research service via SMS for marketers. The service invites members via an SMS to answer survey questions on their mobile phones within a WAP environment. The service will enable advertisers to ask specific survey questions, receive direct feedback from Blyk members through fortnightly focus groups and pre-test concepts with youth opinion-formers.

Commenting on the new service, Shaun Gregory, UK Chief Executive Officer of Blyk, said: “This exciting addition to Blyk's product portfolio comes as a reaction to the demand in the current market and enhances the Blyk proposition for brands and advertisers. At Blyk, we are building on what we have already learned from tapping into the views and opinions of our members -- we have now opened the doors for other brands to do the same."